Carlsberg
Founding Partner

Carlsberg UK and Wembley Stadium have signed a new four-year sponsorship deal which sees Carlsberg, one of the world’s leading beer brands, maintain its relationship as one of the Founding Partners of the national stadium.

The agreement means that Carlsberg renews its status as the ‘Official Beer of Wembley Stadium’ and grants them exclusive pouring rights along with access to tickets to all the major sporting and music events that are held at Wembley.

This new deal, which runs through to 2014, further strengthens the link between Carlsberg and The FA - a relationship which has already lasted 14 successful years.

Facts about Carlsberg and Wembley
There is 4,000,000 m3 of space under the new Wembley roof. This is the equivalent of 7 billion pints of Carlsberg, or enough Carlsberg to fill 1600 Olympic-sized swimming pools.

There are 90,000 seats inside the new stadium. Placed end to end, they would stretch from Wembley Stadium all the way to the nearest Carlsberg brewery in Northampton.

The new Wembley Stadium has the facilities to pour 40,000 pints per 15 mins. That’s 2,666 pints served every minute.

At peak selling times (i.e. England football matches!) 5 million pints of Carlsberg can be sold in one day across the whole of the UK. 

Each main beer service point has the ability to dispense 4 pints of beer in less than 20 seconds, at a constant 3 degrees, using a leading edge Glycol cooled beer reticulation system.

When lit on a clear evening, the Arch will be seen from Canary Wharf – 13 miles away, or the equivalent of 116,220 pints of Carlsberg end to end.

To launch the sponsorship Carlsberg produced 90,000 limited edition bottles to represent each seat in the stadium.

One of the limited edition bottles

Click here to read the full press release announcing Carlsberg's sponsorship

Visit the Carlsberg website www.carlsberg.co.uk